Founded in 1992 on the principle that "kids grow faster than paychecks," Kid to Kid is a children's resale franchise built to help families buy and sell items for their children. The brand offers shoppers an upscale experience while shopping for new and gently used, name-brand children's apparel, toys, books, shoes, and baby gear — paying customers cash or in-store credit for their gently used items and reselling them at up to 70% less than traditional retail. What sets Kid to Kid apart is its commitment to quality and organization, with each location maintaining rigorous standards for the items they accept, ensuring customers have access to clean, high-quality merchandise from respected brands in a boutique-like atmosphere. As a sister brand to Uptown Cheapskate, Kid to Kid has grown into one of the most recognized names in the children's resale space. 

Kid to Kid was established to provide parents with a convenient and affordable way to buy and sell children's items. The franchise focuses on quality, affordability, and sustainability.

• Established in 1992; franchising began in 1994.
• Sells gently used and new children's clothing, toys, and baby equipment.
• Targets parents and families looking for budget-friendly, high-quality products.
• Franchise opportunities available nationwide in urban and suburban markets.

Key Insights

The secondhand apparel market is increasingly becoming a staple of the retail landscape, generating $50B+ in annual sales and growing 7x faster than the broader retail clothing market. The industry has also historically thrived in both strong and challenging economic climates.

Kid to Kid has carved out a leadership position in the circular economy by marrying the value of traditional thrift with the look and feel of an upscale boutique.

Kid to Kid is known for its dedication to high quality and affordability. The brand carefully curates its inventory from its local community to meet the needs of modern families.

• Specializes in high-quality secondhand children's products.
• Builds customer loyalty through excellent service and competitive pricing.
• Promotes sustainability by encouraging reuse and recycling of kids' items.
• Maintains a strong social media presence to attract and engage customers.

High-quality inventory: Every item is carefully evaluated for style, condition, and brand, so shoppers find only the highest-quality, most in-demand items.

Boutique feel, without the boutique prices: Families love the bright, beautifully curated, and vibrant store experience. Then there are the prices – 50-70% off retail.

Community impact: With sustainability and accessibility at Kid to Kid's core, all stores empower customers and allow families to stretch their paychecks further.

Opening a Kid to Kid franchise requires a total investment ranging from $357,515 to $640,215, with a midpoint of around $498,865, depending on factors like location, store size, and buildout. 

Kid to Kid is expanding across the United States, offering franchise opportunities in various markets.

• Exclusive territories provided to franchisees.
• Ideal locations include shopping centers, retail hubs, and family-friendly neighborhoods.
• Opportunities for growth in underserved areas with high demand for affordable children's products.

Since opening its first store in 1992, Kid to Kid has emerged as the premier kids resale brand in the United States. At the end of 2025, there were 120 franchised locations across 27 U.S. states and several international markets.

Most of our franchisees joined us without prior business ownership experience, which is why we've built one of the most comprehensive training and support programs in the industry. From day one, you'll have access to an extensive online training library, a 4-day intensive training at our Salt Lake City headquarters, and a 6-day hands-on internship with one of our top-performing franchisees — giving you the skills and confidence to hit the ground running.

Our support doesn't stop at opening day. Our dedicated new store team guides you through every step of site selection, store design, and buildout, while our turnkey digital marketing program and library of social media content help you build a strong local presence and generate excitement in your community. And throughout the full lifecycle of your ownership, our operations, marketing, technology, and finance teams remain hands-on partners — always available and invested in helping you grow. With Kid to Kid, you're never on your own.

Kid to Kid franchisees benefit from strong earnings potential due to the growing demand for affordable and sustainable children's products. The business model supports profitability and recurring revenue streams.

• Revenue from sales of clothing, toys, and baby equipment.
• High margins due to low-cost inventory and efficient operations.

Kid to Kid’s business model supports some of the best earnings and growth potential in franchising. The business model is also highly durable no matter the economic climate.

SYSTEM AVERAGE

$1.0M GROSS SALES | $110K NET INCOME

TOP QUARTILE AVERAGE

$1.6M GROSS SALES | $231K NET INCOME

$358K - $640K TOTAL INVESTMENT

With territories available in nearly every market, there is an opportunity to magnify results with multi-store ownership.

*Average Sales and Average Net Income per store metrics represent the averages across the Kid to Kid system as stated in Item 19 of the 2026 Kid to Kid FDD. The Top Quartile Average Sales and Average Net Income metrics relate to the reporting Kid to Kid stores that ranked in the top 25% of the sales range across our system. 2025 financial metrics represent the period from 11/01/24 to 10/31/25 and only include Franchised Locations (ex. Company-Owned) that have been operational for at least one full year. A new franchisee’s results will likely differ from these results.

The ideal Kid to Kid franchisee is an entrepreneurial individual with a passion for family-friendly businesses and sustainability. *No prior retail experience is required*

• Strong leadership and organizational skills.
• Commitment to providing excellent customer service.
• Willingness to follow the franchise's proven business model.
• Interest in promoting eco-friendly and affordable shopping options.
• Determined and willing to do whatever it takes to succeed.
• Comfort in a fast-paced environment.
• Willing to work hard and make a full-time commitment for at least the first year.

5 Key Drivers of Success

Having helped dozens of franchisees through the new store process, Kid to Kid has identified several key drivers of success:

• MINDSET (High energy, tenacity, positivity, resilience) 
• ENGAGEMENT AND FOLLOW THROUGH (Relentless execution, resourcefulness) 
• COACHABILITY (Humility, adopt before adapt) 
• PROJECT MANAGEMENT (Manages multiple workstreams simultaneously) 
• TEAM LEADERSHIP (Builds and motivates strong teams)

Kid to Kid offers numerous benefits for franchisees, making it a standout opportunity in the retail industry.

• High-demand services with growing awareness of sustainable shopping.
• Comprehensive training and ongoing support from the franchisor.
• Exclusive territories ensure growth potential with minimal competition.
• Proven business model with a strong focus on profitability and sustainability.
• Strong established base of 120 stores across 27 U.S. states.
• Technology-forward concept that is redefining the thrift experience.
• Enduring & recession-resilient tailwinds in the >$50B U.S. secondhand apparel market.
• Strong return on investment, with top quartile sales of $1.6M and net income of $231K.
• Ample room for expansion with multi-unit ownership opportunities nationwide.
• Positive societal impact & high franchise community engagement.

While Kid to Kid provides a strong foundation for success, franchisees should be aware of potential challenges.

Owner Involvement — Kid to Kid is a seven-days-a-week retail operation that demands engaged, hands-on ownership, particularly in the first year, making it a significant time and energy commitment.

Fast-Paced, High-Volume Environment — Processing large volumes of incoming merchandise daily while simultaneously managing the sales floor, customer service, and team requires strong organizational skills and the ability to multitask under pressure.

Staff Hiring & Retention — Recruiting, training, and retaining reliable employees can be an ongoing challenge, especially with a largely part-time, younger workforce typical of retail environments.

Kid to Kid is an excellent opportunity for entrepreneurs looking to enter the retail industry with a sustainable and scalable business model. With strong brand recognition, comprehensive support, and high demand for children's secondhand products, franchisees are well-positioned for success. This franchise is ideal for individuals who value sustainability, affordability, and family-friendly retail.