Access Full Report for Free!
Access Full Report for Free!
Hot Doogy
Franchise Opportunity
Hot Doogy is a fast-casual restaurant franchise that brings a bold, global twist to the American hot dog. Featuring Brazilian-style grilled sausages and an array of gourmet toppings, the brand combines unique flavor profiles with high-speed service in a modern, visually engaging environment.
Founded in 2020 and franchising since 2022, Hot Doogy offers an elevated street food experience focused on authentic Brazilian flair and customizable menu items. With strong branding and efficient service models, it targets high-traffic retail and food court locations.
Hot Doogy focuses on international flavor, customization, and a high-energy, modern customer experience.
- Signature grilled hot dogs, Brazilian sausages, and bold toppings
- Fast-casual dine-in or carry-out setup
- Bright and energetic brand aesthetic appealing to younger demographics
- Digital POS and efficient kitchen workflows
Startup costs include kitchen equipment, leasehold improvements, POS systems, and working capital.
Initial Franchise Fee
$35,000 - $35,000
Includes initial training, site selection assistance, and branding package.Total Initial Investment
$220,000 - $380,000
Varies based on location type, leasehold requirements, and local construction costs.Royalty Fees
6%
6% of gross sales; paid monthly to franchisor.Minimum Cash on Hand Required
$75,000
Advised by franchisor to cover early-stage expenses and liquidity buffer.Net Worth Required
$200,000
Sufficient net worth required to meet financial obligations and qualify for lease.Part-Time / Full-Time
Full-Time
Active daily management expected during early phases; manager can be hired thereafter.Hot Doogy is growing across the U.S. with a focus on metro retail centers, malls, and food courts.
- Territories open in several states; focus on Southeast and Midwest markets
- Urban and suburban sites prioritized
- Real estate support provided by franchisor
Franchisees receive end-to-end setup and operations training from site selection through launch.
- 2 weeks in-store training at corporate location
- On-site opening support and marketing setup
- Ongoing marketing, operations, and supply chain assistance
- Proprietary training manuals and recipe guides
Revenue is driven by high product margins, upselling opportunities, and repeat foot traffic.
- High margin on Brazilian sausages and combo meals
- Average unit volumes depend on location and marketing
- Breakeven possible within 12-18 months with proper site selection
- Strong upsell potential with drinks, desserts, and add-ons
- Loyalty program and digital marketing enhance repeat visits
Hot Doogy seeks passionate food lovers with business acumen and customer focus.
- Previous foodservice or hospitality experience is a plus
- Comfort managing small teams and high-volume environments
- Enthusiasm for bold branding and customer engagement
Hot Doogy offers a niche menu and flexible model designed for scalability and strong customer draw.
- Unique product in a recognizable fast-casual format
- Smaller footprint stores reduce startup barriers
- Proprietary recipes and supply network
- Simple menu keeps training and operations efficient
Franchisees will need to manage foodservice logistics, staff, and location-specific dynamics.
- Success tied heavily to location quality and foot traffic
- Food safety and labor cost management essential
- Staffing and turnover common in restaurant industry
- Marketing and local brand awareness needed during ramp-up
Hot Doogy is a visually engaging, flavor-forward concept suited for energetic entrepreneurs seeking a modern foodservice brand. With accessible startup costs and growing demand for global fast-casual flavors, it presents a timely opportunity in the restaurant franchising landscape.