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Real Clean
Franchise Opportunity
Real Clean is a modern cleaning services franchise specializing in residential and commercial cleaning with a tech-enabled, customer-focused approach. Franchisees offer premium recurring services with a simplified home-based business model and robust support.
Founded in 2019 and franchising since 2022, Real Clean delivers eco-conscious, high-quality cleaning solutions through recurring client contracts. The business model includes residential, short-term rental, and office cleaning with streamlined scheduling and a digital-first client experience.
Real Clean brings a polished, professional identity to the fragmented cleaning industry.
- App-based booking, scheduling, and customer communication
- Residential, vacation rental, and office cleaning packages
- Eco-friendly supplies and sustainability focus
- Trusted branding, uniforms, and training across every market
Startup costs are low and primarily include licensing, equipment, software, and local marketing.
Initial Franchise Fee
$34,000 - $34,000
Includes training, tech tools, onboarding, and initial marketing materials.Total Initial Investment
$42,100 - $89,500
Includes franchise fee, cleaning kits, CRM access, insurance, and working capital.Royalty Fees
7%
Paid monthly from gross revenue; includes continued support.Minimum Cash on Hand Required
$20,000
Recommended liquidity for equipment, insurance, and launch marketing.Net Worth Required
$75,000
Franchisees should show sufficient financial stability for territory operations.Part-Time / Full-Time
Full-Time
Owner should oversee operations during startup; team scaling encouraged.Territories are available throughout the U.S., especially in suburban and metro areas.
- Protected territories by zip code or region
- Home-based model with mobile service team
- No brick-and-mortar overhead required
Franchisees receive comprehensive operational training and marketing assistance.
- 5-day training covering systems, customer service, and cleaning procedures
- Launch support with local digital marketing
- Centralized CRM and scheduling tools
- Onboarding, team management, and client retention coaching
Revenue is built on recurring service contracts and scalable mobile teams.
- High margins due to low overhead and recurring bookings
- Fast breakeven potential in 6-12 months with active outreach
- Upsell opportunities through deep cleaning, rentals, and add-ons
- Scalable model supports multi-van or multi-region growth
- Consistent cash flow from weekly and biweekly accounts
Franchisees should be organized, reliable, and growth-oriented.
- No cleaning experience required
- Strong customer service and scheduling abilities
- Willingness to manage small teams and lead local outreach
Real Clean offers a simple, efficient model with modern tools and strong support.
- Home-based and mobile, with low startup requirements
- Branded systems make customer retention easier
- Eco-friendly, tech-enabled differentiator in cleaning segment
- Quick launch and low staffing needs
Franchisees must manage service quality, hiring, and scheduling efficiently.
- Staff turnover and training consistency must be monitored
- Local competition may require aggressive outreach
- Scheduling and customer expectations require strong systems
- Owner involvement important in early growth phase
Real Clean is a tech-forward, eco-conscious franchise offering a flexible, scalable entry point into the cleaning industry. With affordable startup costs and repeat revenue streams, it's ideal for driven operators looking for simplicity and service impact.