Real Clean

Franchise Opportunity

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Real Clean

Franchise Opportunity

Introduction to Real Clean

Real Clean is a modern cleaning services franchise specializing in residential and commercial cleaning with a tech-enabled, customer-focused approach. Franchisees offer premium recurring services with a simplified home-based business model and robust support.

Franchise Overview

Founded in 2019 and franchising since 2022, Real Clean delivers eco-conscious, high-quality cleaning solutions through recurring client contracts. The business model includes residential, short-term rental, and office cleaning with streamlined scheduling and a digital-first client experience.

The Real Clean Brand

Real Clean brings a polished, professional identity to the fragmented cleaning industry.

  • App-based booking, scheduling, and customer communication
  • Residential, vacation rental, and office cleaning packages
  • Eco-friendly supplies and sustainability focus
  • Trusted branding, uniforms, and training across every market
Franchise Investment Requirements

Startup costs are low and primarily include licensing, equipment, software, and local marketing.

Initial Franchise Fee

$34,000 - $34,000

Includes training, tech tools, onboarding, and initial marketing materials.

Total Initial Investment

$42,100 - $89,500

Includes franchise fee, cleaning kits, CRM access, insurance, and working capital.

Royalty Fees

7%

Paid monthly from gross revenue; includes continued support.

Minimum Cash on Hand Required

$20,000

Recommended liquidity for equipment, insurance, and launch marketing.

Net Worth Required

$75,000

Franchisees should show sufficient financial stability for territory operations.

Part-Time / Full-Time

Full-Time

Owner should oversee operations during startup; team scaling encouraged.
Need financial support? Applying for a SBA loan is a smart option. Get Funding
Location Availability

Territories are available throughout the U.S., especially in suburban and metro areas.

  • Protected territories by zip code or region
  • Home-based model with mobile service team
  • No brick-and-mortar overhead required
Support and Training

Franchisees receive comprehensive operational training and marketing assistance.

  • 5-day training covering systems, customer service, and cleaning procedures
  • Launch support with local digital marketing
  • Centralized CRM and scheduling tools
  • Onboarding, team management, and client retention coaching
Earnings Potential

Revenue is built on recurring service contracts and scalable mobile teams.

  • High margins due to low overhead and recurring bookings
  • Fast breakeven potential in 6-12 months with active outreach
  • Upsell opportunities through deep cleaning, rentals, and add-ons
  • Scalable model supports multi-van or multi-region growth
  • Consistent cash flow from weekly and biweekly accounts
Real Clean Franchisees: Who is a Good Fit?

Franchisees should be organized, reliable, and growth-oriented.

  • No cleaning experience required
  • Strong customer service and scheduling abilities
  • Willingness to manage small teams and lead local outreach
Advantages of an Real Clean Franchise

Real Clean offers a simple, efficient model with modern tools and strong support.

  • Home-based and mobile, with low startup requirements
  • Branded systems make customer retention easier
  • Eco-friendly, tech-enabled differentiator in cleaning segment
  • Quick launch and low staffing needs
Challenges to Real Clean Franchise

Franchisees must manage service quality, hiring, and scheduling efficiently.

  • Staff turnover and training consistency must be monitored
  • Local competition may require aggressive outreach
  • Scheduling and customer expectations require strong systems
  • Owner involvement important in early growth phase
Conclusion

Real Clean is a tech-forward, eco-conscious franchise offering a flexible, scalable entry point into the cleaning industry. With affordable startup costs and repeat revenue streams, it's ideal for driven operators looking for simplicity and service impact.

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