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Honest Abe Roofing
Franchise Opportunity
Honest Abe Roofing is a residential roofing franchise focused on high-quality installation, premium materials, and exceptional customer service. Built on a proven model and strong branding, it offers a compelling opportunity in a critical home service category.
Founded in 2007 and franchising since 2017, Honest Abe Roofing has built a reputation for professionalism and performance in the roofing industry. The brand provides comprehensive service from inspection to installation using exclusive roofing systems and financing options.
Honest Abe Roofing combines trusted branding with a high-ticket, essential service model.
- Signature roofing systems with exclusive product lines
- In-house financing options for residential clients
- Focus on lead generation, sales training, and customer experience
- Uniformed professionals and strict process control for quality assurance
Startup costs include showroom setup, training, staffing, equipment, and marketing.
Initial Franchise Fee
$35,000 - $35,000
Includes access to exclusive systems, sales training, and startup support.Total Initial Investment
$133,898 - $307,258
Covers showroom, equipment, licensing, team hiring, and launch marketing.Royalty Fees
6%
Charged monthly based on gross revenue.Minimum Cash on Hand Required
$50,000
For early staffing, office setup, and marketing campaigns.Net Worth Required
$150,000
Supports hiring, operations, and seasonal cash flow needs.Part-Time / Full-Time
Full-Time
Owners should actively manage sales, customer service, and staff leadership.Franchise opportunities available in major and mid-sized U.S. markets.
- Territories based on homeownership density and housing stock age
- Support for territory research and demographic analysis
- Requires office or small showroom location (not home-based)
Franchisees receive detailed training in roofing systems, marketing, and operations.
- Initial training at HQ and local launch support
- Proprietary software tools and quoting systems
- Ongoing business coaching, HR templates, and lead gen programs
- Access to centralized call center and appointment scheduling
Revenue is driven by large-ticket roofing projects and recurring maintenance packages.
- Average job sizes range from $10,000-$25,000
- Breakeven achievable in 9-15 months depending on territory and marketing
- High closing rates from professional sales training
- Multiple income streams via gutter, insulation, and maintenance add-ons
- Exclusive financing programs improve sales conversion
Ideal candidates are sales-oriented, disciplined, and motivated by long-term growth.
- No roofing or construction experience required
- Background in business management, operations, or customer service preferred
- Strong leadership and commitment to structured processes
Honest Abe Roofing delivers strong branding and repeatable systems in a recession-resistant sector.
- Essential home service with high average tickets
- Centralized systems reduce operational complexity
- Recurring revenue through service plans
- High brand trust and positive reputation
Franchisees must manage crews, logistics, and compliance in a technical industry.
- Requires physical location and trained staff
- Weather delays and seasonality may impact project flow
- Permitting, codes, and quality control must be closely managed
- Intense local competition requires strong marketing presence
Honest Abe Roofing presents a professionalized, high-earning opportunity in the essential roofing sector. For motivated owners focused on sales and operations, it offers strong branding, proven support systems, and significant revenue potential.